That's a wrap! 2Weeks Midlands draws to a close and the winners are...
Last night saw the final event of this year’s 2Weeks 2Make It Midlands competition. Over the last four weeks, over thirty filmmakers and musicians in nine teams completed seven new music videos. Shot in just fourteen days, those music videos have then been live on our YouTube channel for a further two weeks, part of a hard fought Audience Engagement campaign, racking up over 5000 unique views.
The culmination of this year’s event came at our partner The Lampworks once again, with a presentation ceremony that saw many of the participants gather for a celebratory screening of all the videos, followed by presentation of the two awards: The Audience Engagement Award and The Judges Award.
Audience Engagement Award Winner: Fuzzbox ‘Say Hello’
This year rather than just being a popularity contest based on likes, we used a combination of factors to decide the overall winner, including accounting for views versus minutes watched and how much the video was commented on, shared or Liked.
The winning video was for 80s pop starlets Fuzzbox for new single Say Hello, their second win at 2Weeks 2Make It following their Judges’ Award in 2017. The video was made by Full Frame Creative, directed by Robert Walsh-Lawrence who wins a half day studio session including kit at The Lampworks. Fuzzbox win a photo shoot with sponsor Gary Lindsay-Moore. Both also win some deep dive social media training courtesy of sponsor Big Help Music:
Judges Award Winner: Paradise Circus ‘What a Way (Cheetah)
This year’s judging panel comprised of three judges:
Locky AKA Lochlainn McKenna of Kode - director of >1million view Westlife comeback video Better Man and recent speaker at our 2Weeks 2Make It Masterclass event
Jake Barrett of Vermillion Films - commercial director for 2Weeks sponsor Vermillion Films and recent host of the talk with Locky at our Masterclass
Rob Speranza - owner of South Yorkshire FIlmmakers Network (SYFN) and creator of the 2Weeks 2Make It format, Rob has overseen the creation of over 200 videos through the competition
The videos were marked in the usual four categories of Creativity, Expression, Marketing and Technical. The highest scoring video and therefore Judges’ Award Winner was for Paradise Circus’ What a Way (Cheetah), a powerful video about an abusive relationship.
The video was directed by Max Priddy, who wins £1000 of kit hire from sponsor Panny Hire and a full day’s hire including equipment of The Lampworks Studio. Paradise Circus, currently students at the Academy of Contemporary Music Birmingham, win a photographic shoot with Gary Lindsay-Moore, a recording studio at Mushroom Studios with award-winning producer and MC Tony Biggz and a deep dive social media mentor day with Big Help Music.
That wraps it up for another amazing year for 2Weeks 2Make It Midlands. The competition will return in 2020 and we have plenty of video content and announcements coming your way before then so please follow our YouTube channel, our Facebook Page and our Instagram account for more information about this and other 2Weeks competitions heading your way.