2Weeks 2Make It Midlands 2019 gets off to a bostin' start!
2Weeks 2Make It Midlands returned once again in conjunction with Screen Central on Friday, May 17th with a fantastic launch event at the new Lampworks Studio in the Jewellery Quarter, Birmingham.
The day was split into two parts with the introduction of a new Masterclass training event in the afternoon followed by the launch event itself where our 9 teams were matched up and thrown into the lion’s den to get a music video made in just 14 days.
Masterclass event - Still Relevant: Music Videos in 2019
The day was broken into three sessions.
The first was a discussion between event organiser Carl Timms and Fuzzbox lead singer, ViX Perks. The discussion covered ViX’s music video career from the super-low budget punk roots of Rules and Regulations shot for “about £30” through to the big budget major label efforts of International Rescue (the directorial debut of Young Ones and Bottom legend Ade Edmondson!) and Pink Sunshine and finally to 2017 Midlands 2Weeks 2Make It winner We’ve Got a Fuzzbox (And We’re Gonna Use It) . ViX gave thoughts on how technology may have changed but the art of collaborating is as important as ever.
The second session was presented by Dutch Van Spall and Elan O’Callaghan of sponsor Big Help Music. This focused on the importance of great social media engagement and use of social networks to push brands for both artists and filmmakers. Some amazing stats in this one, including looking at the videos that have achieved over 1 billion views and a look at what simple tricks users can make to their channels to make them more engaging.
The final session was a real highlight as we welcomed award-winning music video director Locky (aka Lochlainn McKenna). Cork-based Locky recently wrapped work on the comeback video for Irish boybands behemoths Westlife - a video that hit 1 million views within days of launch. He presented his work via an interview hosted by commercial director Jake Barrett of sponsor Vermillion Films. This funny, engaging chat covered Locky rapid rise to prominence in just 2 years, the highs and perils of commercial and music-directing as a living, the range of budgets available to filmmakers and where his ideas come from. A huge thank you to Locky and to Jake and Vermillion for making this session happen!
Following the Masterclass was the main event: the launch of the 2019 competition sponsored by Film Birmingham. With the Lampworks providing a great space for a relaxed, party atmosphere and performers from sponsor ACM providing entertainment, the event was a fun evening of networking.
The performers who appeared were:
ViX Perks of Fuzzbox
Following the entertainment was a relaxed four way panel discussion featuring organisers Carl Timms and Daniel Alexander as well as creator of 2Weeks 2Make It Rob Speranza and Big Help Music’s Dutch Van Spall. Topics included whether there could be such a thing as a ‘perfect music video’, whether bands need to feature in videos, the pitfalls of filming in two weeks, why videos should never be shot in a forest or warehouse and loads more.
Finally, the moment had arrived and the nine intrepid pairings were pulled together and launched into the next two crazy weeks!
A fantastic night for all that wouldn’t have been possible without the support of our amazing sponsors The Lampworks, Big Help Music, Film Birmingham, ACM and Vermillion Films.