Screen Central presents "Still Relevant? Marketing with Music Videos in 2019", an expert masterclass featuring talks by three top industry professional examining the place and art of the music video in the modern age of streaming platforms and shrinking budgets.
Tickets are £20 full price / £15 for Screen Central members, students and concessions. Booking fees additional.
2Weeks 2Make It entrants get 1 free ticket per team!
Sessions and speakers confirmed are:
Session 1: The Art of the Music Video
Sponsored by Vermillion Films
A discussion with rising music video star Locky (Lochlainn McKenna). Cork-born Locky Cork-born Locky is the recent recipient of the Kinsale Best New Director Award and has just signed with Kode in London, made a member of the the Screen Director's Guild of Ireland and most recently directed the comeback video for boyband superstars Westlife
Session 2: How Not To Be Invisible: Music Videos and Artist Identity
Sponsored by Big Help Music
A look at the importance of music videos in defining the identity of an artist and helping them find an audience, focusing in particular on the importance of collaboration between filmmaker and artist. This session will be led by label manager, studio owner and artist development consultant Dutch Van Spall of Big Help Music.
Session 3: Collaboration is Key: How Artists and Filmmakers Create Together
Sponsored by the Academy of Contemporary Music
A discussion with Fuzzbox lead singer, ViX, who has appeared in and produced music videos dating back to the 1980s to the present day. This included a video directed by Young Ones and Bottom legend Ade Edmondson. Fuzzbox’s video for “We’ve Got a Fuzzbox (and We’re Gonna Use It)” also won the 2017 2Weeks 2Make It Midlands competition giving ViX a unique perspective of the competition and the changes in that have been brought about by modern music video production techniques. The talk will focus on the art of collaboration between filmmaker and artist specifically from the artist’s perspective: the creative process, helping the filmmakers get what they need as well as the perils and pitfalls of low budget music video making and distribution.